Case study 04 · storefront design

Buddha Therapy

A wellness brand selling a premium guided journal. The design brief was the opposite of BCC: no noise, no gimmicks, just a storefront calm enough that a $50 journal feels obvious.

Role

Brand, art direction, front-end design + build

Form

Custom-coded storefront · full express checkout

Live at

buddhatherapy.shop

Backend

Runs on Warehive

Buddha Therapy homepage

Buddha Therapy on mobile

Design decisions

Editorial, not e-commerce. Full-bleed product photography, generous space, a gold-on-dark palette. It reads like a book brand, which is exactly the shelf a premium journal wants to sit on.
One hero product, framed properly. The page is built around a single flagship rather than a grid of SKUs, so attention lands where the margin is, and bundles do the AOV work.
Checkout that respects the moment. Apple Pay and PayPal express up front, minimal fields, no account wall. Most buyers arrive from a social app on a phone; the path from "I want this" to paid is seconds.
Entry points that earn the email. A quiz and free tools bring people in gently, so the list grows from genuine interest instead of a discount popup arms race.

Working with the backend

The storefront hands everything off to Warehive: automated welcome and cart-recovery email runs on its own, every visit and order is tracked into the same funnel view, and content or pricing changes go live without touching code. The front end stays a pure brand surface; the machinery lives underneath.

The point

Premium pricing is a design problem before it's a marketing problem. The same product on a template store and on this store are two different products in the customer's head. That perception gap is the margin.

Design my storefront Visit the store

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